Cooler Master creates cool products for awesome people to build PCs in their own unique way. It doesn't matter if you're a budget-conscious noob, a designer brand new to building, or a veteran of high-end gaming PCs; we offer innovative products to inspire creative freedom in everyone. Cooler Master is the standard in thermal innovation today. The aspiration to provide better cooling was a matter of personal preference, inspired by the freedom and enjoyment in building and creating something new.